Michael Zeff of Zeppo Merchandisers Inc. has been providing well crafted Sterling Silver Jewelry, Gemstones and Jewelry Suppliessince 1974, that’s a whopping 38 years now. A veteran in the jewelry market, Michael has kindly offered to share his secrets of success with us so we can see how it’s done.
All those years ago Michael had the vision of becoming an importer and manufacturer of fine jewelry in sterling silver and karat gold. He used his own cash, a Line of credit with a Bank, credit cards and a small loan from Grandma to bring his dreams into a tangible reality. I think Grandma shared some of Michael’s vision too!
For Michael, branding is a very important part of business so a logo and trade name made it straight to the top of his “to do” list.