earch engine optimization (SEO) is the process of improving the amount or quality of traffic to a website, blog and/or eCommerce site from search engines (Google, Yahoo, Bing, etc.) via “natural” or un-paid (“organic” or “algorithmic”) search results. In laymen’s terms, SEO is the stuff you gotta’ do to your website, blog and/or eCommerce site so people can find you on the Internet and buy things from you so you can get rich and retire.