If you have a website, blog or e-commerce site for your business, chances are, you’ve heard of the dreaded acronym SEO. If you haven’t, SEO stands for Search Engine Optimization and it is the process by which one improves the quantity and quality of traffic coming to their website.

Now, everyone wants more traffic to their website. And folks definitely want to make sure the visitors are targeted leads (tribes) so the opportunity for conversion (turning lookers to buyers) is higher.