The Coalition of Visionary Resources (COVR) is a non-profit trade organization dedicated to supporting independent retailers, manufacturers, distributors, wholesalers, and publishers of visionary books, music, and merchandise. We do this by focused servicing on a business-to-business basis, the retailer and wholesaler community in the visionary, New Age, metaphysical, alternative healing and spiritual industries. COVR also welcomes consciousness-based individuals or companies who demonstrate an active interest in seeing our market grow, succeed, and expand.
Benefits of COVR Membership

Ricki Banchard, Louise Hay and Carol Schulet
Professional Business Coaching for Mind/Body/Spirit Businesses
Consultation services are available at no charge to Gold or Platinum members in the areas of:
- All aspects of building success in a retail setting
- Maximizing your website / internet presence
- Connecting with your customers through mailings, newsletters, and events
- Developing and marketing products or services for wholesale
- Psychic Services – guidelines for readers in your retail setting
- Alternative health
Connect with the Mind/Body/Spirit Community
Members can enrolled in the Retailer or All Members Facebook group. These lively and active groups are discussion forums for subjects that concern you, such as displays; vendors for hard-to-find items; employee benefits; marketing and advertising; packaging; the community; and so much more! It’s a place to air your views and concerns with like-minded individuals.
Retailers Enjoy Vendor/Wholesale Discounts
The COVR Discount Program is our first step in bringing exceptional products at a discounted price to our membership. Retailers can take advantage of these discounts to get special discounts and promotional offers.
Vendor-members, COVR invites you to encourage the sales of their products to the Retail COVR Members by offering discounts or incentives. What a great way to increase your marketing footprint at no additional cost to you.
Professional Product Evaluation
The COVR Retail Focus Group places a Vendor’s product in the hands of five or more Retailers, for only $100, to get feedback on that product. This is an extremely valuable way for a vendor or product developer to test a prototype before bringing it to market. Contact the COVR office for more information
Other Programs and Services
- Inside COVR, a monthly email newsletter with information you need to know
- COVR-to-COVR, a member list shared only with other members
- COVR’s Annual Visionary Awards, honoring the finest each year in the Mind/Body/Spirit industry
CLICK HERE to hear Michael Zeff of Zeppo Merchandisers, Inc., talk about the benefits of COVR membership.