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COVR offers three levels of membership:  Platinum, Gold and Silver.  Each level of membership includes a number of exclusive member benefits, described in more detail below.

COVR Platinum Membership
$175 for 1 year
Monthly Newsletter
Access to COVR Newsgroups
Member Business Stickers, use of logo for website, COVR email signature block
Access to COVR member list
Access to mind body spirit business articles
Access to business coaching services
Professional Product Evaluation
Access to discounts from other COVR members
Mediation Services
Retail Focus Groups
Author/Artist/Practitioner Referral Program
Access to COVR results measuring core business metrics for mind body spirit industry
Your hyperlinked business name or logo in footer of COVR website and in newsletter footer
COVR Gold Membership
$80 for 1 year
Monthly Newsletter
Access to COVR Newsgroups
Member Business Stickers, use of logo for website, COVR email signature block
Access to COVR member list
Access to mind body spirit business articles
Access to business coaching services
Professional Product Evaluation
Access to discounts from other COVR members
Mediation Services
Retail Focus Groups
Author/Artist/Practitioner Referral Program
COVR Silver Membership
Free for 1 year
Monthly Newsletter
Access to COVR Newsgroups
Member Business Stickers, use of logo for website, COVR email signature block
Business Coaching $100/hour

COVR Mission Statement

The Coalition of Visionary Resources (COVR) is a non-profit trade organization dedicated to supporting independent retailers, manufacturers, distributors, wholesalers and publishers of visionary books, music, and merchandise. This is accomplished by focused servicing on a business-to-business basis, the retailer and wholesaler community in the visionary, New Age, metaphysical, alternative healing and spiritual industries. COVR also welcomes consciousness-based individuals or companies who demonstrate an active interest in seeing our market grow, succeed, and expand.

Benefits of COVR Membership

Ricki Banchard, Louise Hay and Carol Schulet

Professional Business Coaching for Mind/Body/Spirit Businesses

Consultation services are available at no charge to Gold or Platinum members in the areas of:

  • All aspects of building success in a retail setting
  • Maximizing your website / internet presence
  • Connecting with your customers through mailings, newsletters, and events
  • Developing and marketing products or services for wholesale
  • Psychic Services – guidelines for readers in your retail setting
  • Alternative health

Connect with the Mind/Body/Spirit Community

Members can enrolled in the Retailer or All Members Facebook group. These lively and active groups are discussion forums for subjects that concern you, such as displays; vendors for hard-to-find items; employee benefits; marketing and advertising; packaging; the community; and so much more! It’s a place to air your views and concerns with like-minded individuals.

Retailers Enjoy Vendor/Wholesale Discounts

The COVR Discount Program is our first step in bringing exceptional products at a discounted price to our membership. Retailers can take advantage of these discounts to get special discounts and promotional offers.

Vendor-members, COVR invites you to encourage the sales of their products to the Retail COVR Members by offering discounts or incentives.  What a great way to increase your marketing footprint at no additional cost to you.

Professional Product Evaluation

The COVR Retail Focus Group places a Vendor’s product in the hands of five or more Retailers, for only $100, to get feedback on that product. This is an extremely valuable way for a vendor or product developer to test a prototype before bringing it to market. Contact the COVR office for more information

Other Programs and Services

  • Inside COVR, a monthly email newsletter with information you need to know
  • COVR-to-COVR, a member list shared only with other members
  • COVR’s Annual Visionary Awards, honoring the finest each year in the Mind/Body/Spirit industry

CLICK HERE to hear Michael Zeff of Zeppo Merchandisers, Inc., talk about the benefits of COVR membership.