Newsletter

July 2017 Member Newsletter

A Message from Our COVR President

COVR is pleased to announce the addition of two new members to the COVR Board of Directors. They are Christopher McClure of Schiffer Publishing and Sue Wilhite of Positively Success. Chris and Sue were recruited by the Board to replace Micki Baumann of Deva Designs and Cindy Odorizzi of Next Millennium, both of whom are taking a hiatus from their COVR volunteer work.

Please join me in thanking Micki and Cindy for their years of service!
At the July 2017 Board of Directors Meeting, the following officers were also elected for a one-year term”
* Justin Swanstrom, President and Executive Director
* Karen Stuth, Vice-President
* Chris McClure, Secretary
* Debbie Krovitz, Treasurer

COVR’s vendor members frequently ask COVR about doing business with New Leaf (https://www.newleaf-dist.com/) . We decided to pose some of those to Steven Wallace, New Leaf’s Director of Business Development at New Leaf.

Here are his answers.

COVR: What is the advantage to listing my product at New Leaf?

New Leaf: We get this question often. Usually the vendor is not familiar with New Leaf, and is unaware of our lengthy history with the Conscious Living Community in North America. We have been servicing Mind, Body and Spirit retailers for over 43 years. We are the largest wholesaler of Mind, Body & Spirit books, music, decks and accessories in North America. We have over 2,000 accounts, most of who prefer to purchase from New Leaf rather than directly from publishers and vendors. A single order with us allows the retailer to purchase books, CDs, decks and accessories/sidelines from a single source reducing the time needed for accounting and payments. One purchase order affords them fewer shipments, shorter wait times and only one invoice. New Leaf is great at getting a vendor’s product from point A to point B. Vendors like the idea of not having to deal with pulling, packaging and shipping their goods. We do that for them.

We offer low minimums on over 32,000 books, CDs, DVDs, decks, calendars and accessories/sidelines, and we ship most orders the same day.

Our advertising platforms are designed to target our market retailers with monthly New Leaves updates, going straight to the retail buyers, and our Evolve magazine is available to retailers free of charge, allowing them to offer it to their customers at no cost. Our ad programs target the retail buyer and the consumer.

COVR: What is New Leaf’s application process for new products?

New Leaf: The application process is easy. A vendor can visit our New Leaf Vendor website www.NewLeafVendors.com and select the Submission Guide tab at the top of the page. A drop down menu will give you the Submission Requirements link. There you will find links to the Vendor Information Form, Product Information Form and Introductory Requirements document. Fill out the forms and send us a sample of your product(s) along with the forms.

COVR: Do I need to show past sales data to get my product listed?

READ THE REMAINDER OF THIS ARTICLE BY CLICKING HERE (http://covr.org/doing-business-with-new-leaf/)
Have a question you want to pose? Submit your question HERE. THANKS TO NEW LEAF FOR KICKING OFF THIS NEW NEWSLETTER COLUMN. COVR INVITES AND STRONGLY ENCOURAGES OTHER DISTRIBUTORS TO PARTICIPATE IN THIS COLUMN (http://covr.org/forms/ask-an-expert/)
Submit your request HERE (http://covr.org/forms/ask-an-expert/) and we’ll get in touch!

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COVR Retail Focus Groups for Your New Products by Suzie Heiney, Deva Designs

COVR paid members can take advantage of member-exclusive benefits, including this month’s Spotlight Benefit: Retail Virtual Focus Groups for Your New Products.

Did you know? If you are a vendor, artist, or anyone else who creates new products for the Mind-Body-Spirit industry, COVR offers Retail Focus Groups, as a perk of your COVR membership. These ‘focus groups’ consist of vendors, authors, artists, manufacturers, distributors, wholesalers, and publishers, who will individually examine and provide wonderful market research feedback. The Retail Focus Group Program places your product into the hands of five or more Retailers, for only $100, to get opinions,
insight and suggestions on that product. This is an extremely valuable way for a vendor to test a prototype before bringing it to market.Results are confidential and can help you to avoid small or large mistakes which could cost you a lot to correct.

To learn more or to get started, contact the COVR office by emailing ** info@covr.org (mailto:info@covr.org)
to get started on the process of getting a Retail Focus Group to provide feedback on your product. Don’t miss out on this highly affordable source of feedback and insight from some of the most experienced and successful members of the Mind Body Spirit market space.

Retailers, if you’re willing to serve as a volunteer on a Retail Focus Group, please contact the COVR office and help contribute to the quality of new products in our marketplace. Thank you!

Introducing Schiffer Publishing’s New Imprint: Red Feather Mind, Body, Spirit by Christopher R. McClure

When I started in the sales and marketing department at Schiffer Publishing in January of 2011, I was astounded at the variety of books that I was now tasked with representing and the variety of categories as well. What intrigued me most, though, of any of the categories was their line of metaphysical titles. Since I came to the company with a knowledge and keen interest in subjects of that nature, I made it my mission to acquaint myself with the titles first, not only to promote them more effectively but also to understand the category better in order to help it grow. Within that first year, it occurred to me that a separate mind, body, spirit imprint under the Schiffer umbrella would be a great way for the line to prosper and flourish. Five years later and here we are: Red Feather Mind, Body, Spirit has taken flight.
** READ THE REMAINDER OF THIS ARTICLE BY CLICKING HERE (http://covr.org/introducing-schiffer-publishings-new-imprint-red-feather-mind-body-spirit/)

Want to submit an article?
There’s a form for that: ** http://covr.org/newsletter-article/ (http://And, if you want to ask for articles, tell them there’s a also a form to submit articles: http://covr.org/newsletter-article/)
.