I have been thinking (and reading) a lot lately about the future of INATS and trade shows in general. It seems the main value of a trade show is physical presence. It is the face-to-face interaction, the spontaneity, the unexpected, the unplanned and physically touching new products. The important benefits I receive from INATS are community involvement, shopping, education, a renewed sense of purpose and a remarkable connection with like-minded friends and colleagues.
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