Okay, I know a handful of you are already cringing, because to you, social media is synonymous with having a tooth pulled, or something even worse. But you’ve heard it maybe several hundred times: whether you are a small business owner, an author, artist, musician, healer or anyone else seeking to bring your work or business to public attention, you must use social media as part of your overall marketing strategy and marketing mix. And keep this in mind: social media is simply about building relationships.