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It’s Okay….It’s Only Magic: Selling Magic in Your Store (and Not Just at Halloween)

Written by karen@satiama.com

Magic is part of America’s everyday life. Gen Y grew up with magic and the mystic as the norm. All kids feel a connection to magic before they are told it’s not real. It’s is a driving force in the media and you’ll see magic in the movies, television shows, young adult novels and video games. These Gen Y’ers are your customers now.

Magic is the art and science of causing change.

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