The COVR Visionary Awards are judged by both the retail members of COVR and the general public.
Votes from COVR’s retail members count 60 percent toward the total score. Votes from the general public make up the other 40 percent.
This was a change from last year from previous years when the awards were judged only by a selected panel of retailers.
The change is intended to give you an opportunity to leverage the marketing potential of your entry by conducting a social media campaign that draws the general public to vote for your product, while still preserving the weight of retailer opinion.
Some people have expressed concern that the awards are no longer juried. However, this is a misunderstanding. We rank the votes among each class of voters then average the rank. This avoids the bias of totaling the votes and prevents anyone from winning by sheer weight of social media. In practice the extra weight given to votes from retailers means that it is nearly impossible for a product to win without votes from retailers.
You get 10 votes from COVR retailers, putting your retailer rank at #1. You receive 10 votes from the general public putting your public rank at #2.
Your retailer rank (1) is 60 percent of your score, so 1 times 0.60 = 0.6
Your public rank (2) is 40 percent of your score, so 2 times 0.40 = 0.4
We average those numbers, so 0.6 plus 0.4 divided by 2 = 0.5. This is your final score.
The other entry
Someone else receives 2 votes from COVR retailers putting their retailer rank at #2. They receive 100 votes from the general public putting their public rank at #1.
Their retailer rank (2) is 60 percent of their score, so 2 times 0.60 = 1.2
Their public rank (1) is 40 percent of their score, so 1 times 0.40 = 0.4
We average those numbers, so 1.2 plus 0.4 divided by 2 = 0.8. This is their final score.
Your score (0.5) is higher than their score (0.8) so you win the award in this category. Your rank among retailers was #1 so you also win the Retailers’ Choice award. However, their rank among the general public was #1 so they win the People’s Choice award.
Revised May 22, 2017